Barter Software has built in CRM (Customer Relationship Management) system. CRM is a management strategy that enables an organisation to become customer-focussed and develop stronger relationships with its clientele. It helps piece together information about customers, sales, marketing effectiveness, responsiveness and market trends.

Barter Software has designed customizable dashboard which helps all users of trade exchange to view decision making information. If you are Trade Director, Account Manager, Sales Person, Business Development Manager or Director, we have design widgets for everyone. Interactive dash board helps each user to perform his task efficiently.

CRM helps trade exchange in following manner.

• Complete 360 degree customer view at single click of a mouse.
• Create account notes
• Schedule customer call-backs and reminders
• View activity reports by customer
• Activity log of all employees.
• Match businesses by offering/required
• View searches, purchases and transaction completion in real time
• Sales and marketing start winning more business through better lead tracking and management.
• Marketing run far more successful and cost-effective marketing campaigns through better targeting.
• More customers return for repeat business because staff deals with their queries quickly and efficiently.
• Easy and transparent sharing of information among the employees.